DPEX
BTEC HND Graphic Design Project (Year 1)
BTEC HND Graphic Design Project (Year 1)
Brief
Corporate Identity is often viewed as being composed of three parts: Corporate design, Corporate communication and Corporate behavior. Choose a business and develop an identity or re-design.
Rationale
DPEX is a courier company. Since I chose to do a re-design for their Corporate Identity I had to stick to certain boarders. When doing a re-design for an existing Brand the most important factor is to keep the reputation going, and to make it better. It was indeed a challenge. I came up with a simplistic design for the logo and used similar Corporate colours of the company to make it more prominent. Once the logo was designed, I had to be careful when using it for other purposes such as, Business Cards, Vehicles, Store Fronts, Costumes etc.
Corporate Identity is often viewed as being composed of three parts: Corporate design, Corporate communication and Corporate behavior. Choose a business and develop an identity or re-design.
Rationale
DPEX is a courier company. Since I chose to do a re-design for their Corporate Identity I had to stick to certain boarders. When doing a re-design for an existing Brand the most important factor is to keep the reputation going, and to make it better. It was indeed a challenge. I came up with a simplistic design for the logo and used similar Corporate colours of the company to make it more prominent. Once the logo was designed, I had to be careful when using it for other purposes such as, Business Cards, Vehicles, Store Fronts, Costumes etc.
Current DPEX Logo
Redesigned DPEX Logo
DPEX - Business Card, Envelope & Letterhead
DPEX Fleet
